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Month: November 2016

WHY it is so important to use HASHTAGS?

WHY it is so important to use HASHTAGS?

Hashtags are extensively used in social media, while heavy publishers use them all the time, some people use them occasionally and the majority of people are not using them.  We can estimate that 1:100 people are using it, 99:100 are just “reading it”. It is almost like a tool for publishers: so why do the heavy users use hashtags, and why hashtags are so important?

In the old times, domain names were a very important publishing tool – companies and organizations used them to advertise their brand. Over the years, the internet got flooded with information, so people looked for ways how to simplify things. For example – one company may have 20 websites, and thousands of Facebook posts that linking to them. Now… how do you group an IDEA, or a CONCEPT, when you have so much information about yourself?

In the last 10 years, the information flood became …